Product & UX Diagnostic
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Product - UX - AI - Automation
Deep product and UX diagnostics from a hands-on product leader with 25+ years of experience building, scaling, and fixing real products.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
Clear thinking, practical recommendations, and opinionated guidance - not generic audits.
A focused teardown of your product to identify friction, confusion, and UX debt that quietly hurts adoption and trust.
Improve onboarding, workflows, and feature clarity so users understand value faster and stick longer.
Apply AI and automation where it reduces cost, effort, or complexity – not as a shiny feature.
Selected writing on product, UX, AI, and automation based on real-world experience.
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