Your Brand Voice on Facebook – 6 Most Important Factors

November 6, 2011 By 2 Comments

Social media marketing is an essential tool for any business, and Facebook is by far the most popular and most effective network. If you have your own business, it is so important to understand how to use Facebook to promote your brand. When you create a page for your business, you are potentially reaching millions of consumers, and you make your brand more accessible to them. You can directly interact with your customers, and keep the conversation about your product or service going. How you brand yourself on Facebook is worth putting extra effort into. You will want to maintain consistency and humanize your brand. Here are some strategies to keep in mind for branding on Facebook.

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What’s Wrong With Your Email Marketing Campaign?

November 6, 2011 By 3 Comments

What e-newsletters do is they allow dentists to foster stronger relationships with their customers. At the same time, email newsletters help in strengthening branding efforts as well as help build awareness regarding your dental practice. Email newsletters also help to improve your practice’s customer service. And those are just a few of the benefits that dentists can derive out email newsletters. But just like with any marketing campaign, there are a number of mistakes that dentists can subconsciously make. In order for you to unfold your campaign’s true potential you need to eliminate all if not majority of these mistakes. Here are a few errors which you may unknowingly be making. [Read more...]

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How Twitter Can Help Shape Your Business

November 5, 2011 By 3 Comments

If you are reading this article then no doubt you are looking for ways to promote your business or service online. You may be new to the world of online marketing or perhaps you are looking for ways to increase the presence you already have. The first, most important point I have to make is that you should never underestimate the power of online marketing and the new levels to which it can take your business. [Read more...]

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How to Link to Your Website on Social Media Websites

November 4, 2011 By 3 Comments

Social media has exploded over the last five years. With the downfall of MySpace and the uprising of Facebook, people have been wondering how they can use their social media profiles to link back to their websites. Social media is one of the best ways to get traffic to a website or product that you are promoting. Social media is scoured by millions of people every day and websites like Digg and Twitter have made it even easier to link back to your websites. But there are a lot of problems that can actually hurt your standing with the search engines and the people that would have clicked on your link. Here are some methods that will help you properly link back to your website without being flagged as spam or seen as unnatural by viewers. [Read more...]

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Top 4 Tips To Change Your Business Social Media Culture

November 4, 2011 By 1 Comment

 

There is a fact about online companies that many people have not yet learned: you can be doing everything right, but if you are missing out on social media then you are not reaching your marketing potential.

Occasionally, you will have someone who comes out and says that having a social media strategy for your business is pointless. But they are just one of those unfortunate few that haven’t gotten on board with what is more than a trend. It is a way of operating a marketing campaign. Which is only holding them back in a market more saturated and competitive than ever before.

Still others are working that area, but aren’t doing it the right way. This ends up spending time and energy on a process that won’t yield any results. What good is that?  None at all, which is why you need to start approaching your social media culture as a major priority, to help expand your visibility and draw a wider customer base. [Read more...]

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Smart Ways to Drive Female and Male Blog Readership

November 3, 2011 By 8 Comments

Before we can talk about the ways to attract more readers of both sexes we need to know who exactly is reading our blog. How can we find out? There are two most common measurements of blog reading, each of which involves two different types of behavior. According to recent data a quarter of all adults read blogs (of all adults who use the Internet, that is). On average, 11 percent read blogs on a daily basis. Almost half of adults have read online blogs at least once. It is commonly believed that women read more blogs than men. Surprisingly it is actually the opposite – in the US, 35 percent of men read blogs compared to 32 percent of women. With this in mind, how do you attract readers of both sexes? [Read more...]

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