Website marketing for local small business companies has grown significantly in the last few years. This is mainly because of Google’s local search becoming practically immensely influential. Marketers today have a lot on their plates when it comes to proper advertising and maintaining a steady website.
There are too many websites that just haven’t been built properly, or they overlooked an integral part of lead generating process. These sites have quite a negative effect on your business.
In order to really get the conversion rates you’re dreaming about, and in order to make your online presence significant, we’ve searched the web and we’ve collected some of the most useful and widely applicable web design trends.
These may help your business website generate more leads and have high conversion rates, but they should also help you understand what does an average visitor expect from such a website. So, let’s not waste any more time and let’s dive in.
Content is king
Read and re-read your content, and always ask yourself – does it deliver the message to buy to your visitors. It may sound harsh, but your ultimate goal is to “force” your buyers to commit by conditioning them to say: “Yes, this is exactly what I want!”
Content on your website must make sense, and it must be tied to your offers and your business. If you’re just posting content without any specific goal in mind, you will soon realize your traffic is plummeting.
Make sure you provide your visitors with high-quality content and make sure you understand when you need it, and where you should avoid using certain types of content.
Try to engage your visitors and potential leads through your content, and try to engage in conversation with them. Check their reactions and do a thorough analysis of your content, as it may help you out with your conversion rates.
Make sure your copy material is done properly and by following the wishes of your visitors.
Understand your target audience
The first thing you need to understand before you embark on changing your website is – who your focus audience is. In order to make an effective marketing strategy, it’s necessary to understand what the composition of your visitors is.
Generating traffic and selling things/providing services online are very different. Once your content and your website overall start generating traffic, you will need to understand how to earn from it. One of the ways to deal with this problem is to learn more about your USP (Unique Selling Proposal).
USP should be exactly what you’re trying to show to your visitors on your website. With clear USP your website becomes easy to use as well as intuitive, and the products or services you provide become more valuable in the eyes of your visitors. Understanding what exactly your visitors seek out from your website is one of the biggest steps you need to take in order to boost your conversion rates.
Use responsive web design
If you’re planning on making your business website accessible only from desktop or laptop machines, you are in for quite a surprise. It has been about 3 years since the number of all online visits from mobile devices has surpassed those from desktop computers.
What this means for your website is – you need to make it cross-platform accessible. This doesn’t mean that your website will just be copied for a mobile version, no; it means it will have to be adapted for various devices. You will have to take care of the resources your site uses, the size of images and general layout; you will have to think about intuitive navigation and the best way to make your website accessible from various devices, which means a lot of testing.
Videos and why to use them
Another great way to boost your conversion rates is to incorporate video content on your website. As prowebdesign.sydney experts have stated, websites with video content like testimonials or detailed presentation of a product or a service, significantly affect the conversion rates.
Think about your products and how to make them more appealing to your visitors. Create an enticing material and engage your audience and it can make your website really stand out.
Hopefully, this guide will help you understand what the current trends in web design are, and how to use them to your advantage. As with anything else, with some proper planning and an open mind, you can really get the most out of your website.
Maximize its potential by learning as much as you can about your customers and visitors, and make sure you know what you want to achieve. With those things in mind, your site can help your business flourish.