Reasons Why It Is Better to Outsource PPC

Reasons Why It Is Better to Outsource PPC 1

You’ve set up your in-house PPC campaign and now you can rest. I mean, what’s there more for you to do; you’ve killed the final boss, you saved the princess; game over, right? Wrong, PPC campaign management is not like your classic Super Mario game.

It’s more like an MMO game with no end in sight. You’ve probably already invested more than you should’ve into your campaign and now you’ve caught yourself in a vicious circle of training and re-training yourself or your employees on how to continually maintain your failed PPC campaign.

However, it’s still not too late for you to cut your losses and invest money into something more profitable. Namely, outsourcing your PPC is a way better investment of your time and money and these are the reasons why.

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Link Echoes & Link Ghosts: How Do They Affect Your SEO?

Why Does Your Small Business Need SEO?

Implementing SEO into your content and your website may seem like an endless and overwhelming task. After all, there are over 200 individual guidelines to consider, so one can never be sure which ones to prioritize to get your pages to the top of the search engine result pages.

To keep you in the know, today, we’ll explore the ins, and outs, of links, in particular, ghost links and link echoes and they’ll affect your rating and therefore your lead generation statistics.

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6 Effective and Low-Cost SEO Tips to Optimize Your Website

There’s an assumption that to have an effective website and a well ran digital marketing campaign, you will need to spend a small fortune on your website. This, however, is not the case, as there are many low cost and even free tools to optimize your website, most of which are remarkably simple to implement and aren’t too time-consuming either.

Any content marketing manager can master the following tips and really optimize their website to drive traffic and boost conversion leads.

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Don’t Overlook These 3 Aspects of Your Business’ Digital Presence

Aspects of Your Business’ Digital Presence

When you’re looking to build or grow a company, it’s incredibly important to create a digital presence that is reflective of your brand. But simply putting together a website and making a few posts on Twitter is hardly doing your company any favors. In order to achieve worthy business goals like growth and increased awareness, you need to focus on increasing the quality of your digital assets.

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