How to Write High-Quality Content for Link Building

Write High Quality Content For Link Building

When Link Building started trending, SEO experts were more focused on quantity than quality back in the day. According to a survey taken in 2020, more than 800 professional SEOs, nearly 40 percent of respondents said they spent over $1000 per month on link building. However, the ROI for most of them ended on rocks because of the quality and strategies they went for.

Presently, link building is an entirely different ball game. But to use it to its true potential, you must start with a basic understanding of link-building strategies and how it works.

So, chop-chop, let’s start with an introduction to link building.

Read more

How to Write Content to Please People and Search Engine

How To Write Content To Please People And Search Engine

Content marketing is no longer a trend, and SEO experts have been actively working to find the right balance between human and machine when considering the content. However, learning to write content that will naturally engage readers while still satisfying search engine guidelines is not a piece of cake.

Most SEOs write for search engines. They start with keyword research and then write a bunch of “keyword-rich content,” hoping to rank on Google’s first page. And sometimes it works. Unfortunately, these articles look robotic and boring to humans. This is an immense problem as they won’t pass the “bored test”: If people read your article and get bored quickly, it shows your content doesn’t provide enough value to human beings.

That’s the reason for writing on the web can be trickier than you think. Humans and Google have different needs, and people, search engines, and robots all want to receive the same value from content. However, these three groups think differently.

Read more