When Link Building started trending, SEO experts were more focused on quantity than quality back in the day. According to a survey taken in 2020, more than 800 professional SEOs, nearly 40 percent of respondents said they spent over $1000 per month on link building. However, the ROI for most of them ended on rocks because of the quality and strategies they went for.
Presently, link building is an entirely different ball game. But to use it to its true potential, you must start with a basic understanding of link-building strategies and how it works.
So, chop-chop, let’s start with an introduction to link building.