Since the inception of social media, Twitter has taken the reigns as a powerful and popular platform. As a major communicator used by millions around the world, implementing this fast-paced tool is an important move for any business in order to reach wide and unique audiences. Still not convinced? According to Brandwatch, 80 percent of Twitter users have mentioned brands in their tweets and 54 percent of users have taken action after seeing a brand mentioned in a tweet. With roughly 500 million tweets sent each day, that’s a lot of opportunity for your brand to be talked about.
Like any promotional tool, having a Twitter account takes time and effort in order to do it effectively. Why not take full advantage of the platform? Check out these first basic steps to ensure you use Twitter in the best way possible and reap the benefits.