customer experience

Customer Experience ROI: How to Measure it Effectively

Customer Experience ROI: How to Measure it Effectively

The quantitative expression of this connection can be a painstaking process if you don’t know what metrics you should rely on. That’s why in this article we’re leading you through the process of customer experience ROI determination.

Using Social Media for Customer Feedback

Using Social Media for Customer Feedback

The more you know about your customers the more effective your future strategies and promotions will be. Here are a few ways to use social media to gain feedback from customers.