Machine learning algorithms, artificial intelligence programs, and other self-learning innovations have taken root in our society. And while content marketers, advertisement agencies, and content creators have nothing to fear from AI, they still pose to change we perceive marketing.
Studies have shown that AI equipped with big data can make astonishing claims and decisions that would take humans days to come up with. Implementing AI into content strategies in order to maximize reach and conversion rates has always been the idea of marketing pioneers.
However, is AI sufficiently advanced to carry out these demanding tasks or is it still lacking in certain departments? What can we expect from AI, machine learning, and their introduction into everyday marketing activities in the near future?