Before we embark on the journey of unraveling the top-secret strategies of writing compelling web-copy that are often kept clandestine, it is important that we discuss a bit about why web-copy is treated with such importance; why is it such a vital part of your website or your online business.
Your web-copy can turn your website into a sales machine by converting your visitors into potential customers which explains the reason as to why so much emphasis and heed is paid to web-content and web-copy. In fact we’ll go as far as to say that, if “spontaneous overflow of powerful feelings; recollected in tranquility” is poetry, Web-Copy is a lyrical sales ballad disguised in crisp, subtle, psychological persuasion.
Startling? Surely, it is. Here’s for you 6 startling secrets of persuasive copywriting that no one wants you to know. It’s time we told you the immutable laws of web-copywriting that rule online sales.