It’s official: the time where gadgets take over every facet of our lives is right here and right now. Living in the fast-paced age of digital revolution where there is practically a mobile application for almost everything (did you know there are apps for Assignment Help to aid you in studies?!). Hence, it is but natural that the entire bunch of tech-minded whizzes is looking for newer ways to bring in successful mobile applications that create quite the splash in our lives.
It is thus no wonder that mobile marketers are constantly surveying consumer and user behavior patterns online to predict the upcoming trends and needs of a generation that thrives on the bountiful resource that is the Internet as enabled through their smartphones.
8 factors for creating a stellar mobile application
From enabling you bookmark and note your favorite macaroon recipe to helping you compose a flawless CDR for Engineer Australia, there is no end to the list of things that mobile applications can do for you. A start-up idea that is bound to generate revenue with the right mix of quirky ideas and the latest tech insights, creating a mobile application that is relevant and popular in the face of stiff competition is challenging indeed.
But who does not like a good challenge?
If you feel you are up for the daunting task of creating a mobile application that makes its mark among the users and has the potential to fight out the rest of the competition, then you need to know the tricks that are sure to take you there. Here are the 8 expert tips from tech gurus that are sure to help you create a stunning mobile application that makes it big for the users.
1. Focus on the problem
Zero in on the specific problem or set of problems that your envisioned application has the potential of solving and you would have found the primary purpose of building the app from scratch.
Either you can brainstorm for original ideas for apps at this stage (they work really well, considering your idea is ‘original’ indeed) or you can enhance one of the existing apps and show a better prospect to your users.
Whatever be the purpose of your app, make sure it is relevant and aims at solving a persistent problem of your users or enables them to have a smoother functionality in life all over. Figure out what you want to create the app for, and you will be ready to move on to the next stage.
2. Be attentive to user experience
While some users may be looking for a quick reminder for their late-afternoon meeting through a reminder application on their mobile phones, the same person might want a detailed schedule of the day when he views the same on a laptop.
Keeping these factors of different gadgets giving way to varied user expectations and behavior in mind, you should ideally be creating an application that caters to the specific needs of your users at the end of the day. The goal is to make them realize why your app is the best one to go for when trying to solve their problems, and having a great user experience feature is going to help you achieve that for sure.
3. Go for a simplistic design
While designing your app, you should always keep in mind that the users prefer an application that helps to de-clutter their daily mess and enables in having a smoother functioning all day long. So should your app cater to these needs? That is why it is important that you have a simplistic approach to the scheme of things when it comes to designing your app.
Make way for features that make it easier for the users to navigate through your app without any (or minimal) extra guidance and maintain a smooth flow from one function to another when designing your app.
4. Figure in the right analytics
Now comes the matter of much-important analytics. You need to embed the right analytics tools in your app that lets you enhance the user experience. That, in turn, leads to better functionality for your app and thus it becomes popular.
But how do you figure in the precise analytics functions and tools within your app? Just ask yourself these simple questions and let your analytics model be the answers for each of these.
- What are the various segments among your users?
- What are the behavioral trends among your users?
- What are your user preferences?
- What is the scope of new updates and products to be introduced?
Keeping a tab of these questions will thus help you in figuring out the proper analytics model for your mobile application.
5. Make good use of optimization
In this age where even food is delivered at almost-lightning speed, it is no surprise that the users want an uninterrupted mobile application experience devoid of bugs and connectivity issues. That is precisely the reason that you must incorporate the factor of app optimization while creating your app.
Make sure that it is fully optimized and has updated bugfix features as well as enhanced user experience even in the offline mode. Offline functionality is an area of app optimization that provides tonnes of scope that you can always cash to your advantage when designing an app.
6. Release the application (keep it free)
There is no going about the matter that if you offer your application for free, the greater are the chances of your application getting downloaded. Users love to try out new free applications from the app stores on their smartphones to make sure that you have options for both Android and iOS users.
Offering it for free as a hook to draw them in is a tried-and-tested strategy in the mobile application universe. You can offer an upgrade or in-app purchase features that also let you rake in revenue through your app even if you offer it for free to the users.
7. Analyse the metrics
Evidently, releasing your app is not the last stage of creating a successful mobile application. As the number of smartphone users worldwide increases with each passing day, so does the importance of the factor of user metrics. After you release your app, the first thing that you should be doing is taking a good account of how the metrics for your app looks.
The following are the key factors to consider for figuring in user metric for your application.
- Measure social sharing to know the most popular features of your app that are a hit among your users
- Tie up demographic data to user stats
- Tracking location and time helps you in creating a better framework for developing context-based user experience features
- Perform funnel analysis to look at ad clicks or in-app purchases
8. Make space for regular upgrades
Finally, every great mobile application has room for improvements that come in the forms of upgrades and enhanced features. Carefully analyze the metrics from your application and focus on the areas that need improving as the stats show.
You can try introducing bug fixes, a renewed user experience and add some new features when you upgrade your app for the first time, so your users get the drift of regular updates coming their way. This will help you build credibility and result in your app being a hit with the users.
Figure in these 8 factors when planning to create a mobile application and there will be no stopping you from scaling the heights of success with these expert tips. Good luck!
Author Bio: Nathan William, a former visiting lecturer at a reputed university in Australia, is now associated with MyAssignmenthelp.com as a custom assignment expert. He is also one of the most sought-after academic experts for providing homework help among the students facing assignment troubles.