# Ruhani Rabin - Product, UX, AI, and Automation for SaaS & WordPress Product, UX, and AI insights from a hands-on product leader with 25+ years of experience building, scaling, and fixing SaaS and WordPress products. Canonical: https://www.ruhanirabin.com/ Product & technology advisor I find what is slow, confusing, repetitive or unnecessarily complex—then help you choose and implement a practical fix. [Work with me](https://www.ruhanirabin.com/work-with-me)[Tell me the problem](https://www.ruhanirabin.com/contact) How I can help ## Start with the problem You do not need to diagnose it first. Bring me the part of your website, workflow, product or technology setup that is not working well. ### [Website & WordPress](https://www.ruhanirabin.com/work-with-me) [Improve performance, technical health, conversion clarity, hosting, migrations and maintenance planning.](https://www.ruhanirabin.com/work-with-me) [Explore this work](https://www.ruhanirabin.com/work-with-me) ### [Workflow & Automation](https://www.ruhanirabin.com/work-with-me) [Find repetitive work, remove unnecessary steps and automate the parts where automation is genuinely useful.](https://www.ruhanirabin.com/work-with-me) [Explore this work](https://www.ruhanirabin.com/work-with-me) ### [Product & UX](https://www.ruhanirabin.com/work-with-me) [Examine onboarding, activation, retention and product decisions to find where people get stuck or lose interest.](https://www.ruhanirabin.com/work-with-me) [Explore this work](https://www.ruhanirabin.com/work-with-me) ### [Technology Advisory](https://www.ruhanirabin.com/work-with-me) [Get an independent view on tools, architecture, migrations and difficult technology choices before committing.](https://www.ruhanirabin.com/work-with-me) [Explore this work](https://www.ruhanirabin.com/work-with-me) Tools I built ## Built to remove repeated work Practical tools for tasks that should take less time, fewer steps or less manual effort. ### [PlaceScale Pro](https://www.ruhanirabin.com/projects/placescale-pro) [2026](https://www.ruhanirabin.com/projects/placescale-pro) [A commercial WordPress plugin for generating location-focused pages from reusable templates and dynamic content.](https://www.ruhanirabin.com/projects/placescale-pro) [#WordPress Plugin#Automation#AI#Local SEO](https://www.ruhanirabin.com/projects/placescale-pro) ### [WP-Optimize](https://www.ruhanirabin.com/projects/wp-optimize) [Acquired2008–2016](https://www.ruhanirabin.com/projects/wp-optimize) [The WordPress database optimization plugin I created, grew to millions of downloads, and led for eight years before its acquisition by Team Updraft.](https://www.ruhanirabin.com/projects/wp-optimize) [#WordPress#Open Source#Product Growth#Acquisition](https://www.ruhanirabin.com/projects/wp-optimize) ### [Rabin.blog](https://www.ruhanirabin.com/projects/rabin-blog) [2026](https://www.ruhanirabin.com/projects/rabin-blog) [A technical journal with a custom-styled Astro theme, Markdown and MDX content, and an Obsidian + Vault CMS editorial workflow.](https://www.ruhanirabin.com/projects/rabin-blog) [#Astro#Obsidian#Vault CMS#Publishing](https://www.ruhanirabin.com/projects/rabin-blog) ### [Powered Prompts](https://www.ruhanirabin.com/projects/powered-prompts) [2026](https://www.ruhanirabin.com/projects/powered-prompts) [A privacy-focused Chrome extension for saving, organizing, and inserting reusable prompts into AI chat tools.](https://www.ruhanirabin.com/projects/powered-prompts) [#Chrome Extension#AI Workflow#Privacy#Productivity](https://www.ruhanirabin.com/projects/powered-prompts) [Explore all projects](https://www.ruhanirabin.com/projects) In their words ## What people say Perspectives from people who have worked with Ruhani. > “He has excellent writing skills and a great knack for getting to the point. Covering trending technology without resorting to hyperbole and without falling for the overblown expectations of every new startup.” R Rajendran Dandapani Director of Engineering, Zoho > “Rabin brought all his knowledge in technology and culture to the company and consulted the client. He has a compelling point on everything about product and technology.” S JS Chui Managing Partner, CUBE.21 Experience From software delivery\ to product decisions. --------------------- I have developed software professionally since 1997 and led product work since 2010. My experience spans SaaS, WordPress, e-commerce, payments, media and automation. Today I work independently across business decisions and technical implementation, with a practical approach to WordPress, automation and AI. [More about Ruhani](https://www.ruhanirabin.com/about) Experience at a glance. Since 1997\ Professional software Since 2010\ Product leadership Since 2006\ WordPress consulting 90+\ Enterprises & SMEs [More about Ruhani](https://www.ruhanirabin.com/about) From the blog ## Practical thinking, without the hype [![Best UX/UI Practices for Product Development Teams](https://cdn.ruhanirabin.com/wp-content/uploads/2018/03/best-ux-ui-practices-for-product-development-teams-6618-1773029354.jpg)](https://www.ruhanirabin.com/product-ux-retention/best-ux-ui-practices-product-development-teams/) ## [Best UX/UI Practices for Product Development Teams](https://www.ruhanirabin.com/product-ux-retention/best-ux-ui-practices-product-development-teams/) [The best UX/UI practices for product development teams to align PMs, designers, and engineers, improve user outcomes, and ship high-impact features faster.](https://www.ruhanirabin.com/product-ux-retention/best-ux-ui-practices-product-development-teams/) [February 18, 202613 min read](https://www.ruhanirabin.com/product-ux-retention/best-ux-ui-practices-product-development-teams/) [UX & Retention](https://www.ruhanirabin.com/product-ux-retention/best-ux-ui-practices-product-development-teams/) [![ChatGPT vs. Claude vs. Gemini for Product Strategy: Which AI Actually Helps?](https://cdn.ruhanirabin.com/wp-content/uploads/2026/01/chatgpt-vs-claude-vs-gemini-for-product-strategy-44701-1769145387.jpg)](https://www.ruhanirabin.com/product-strategy/ai-for-product-strategy-chatgpt-claude-gemini/) ## [ChatGPT vs. Claude vs. Gemini for Product Strategy: Which AI Actually Helps?](https://www.ruhanirabin.com/product-strategy/ai-for-product-strategy-chatgpt-claude-gemini/) [AI for product strategy: ChatGPT vs Claude vs Gemini head-to-head. Practical comparison reveals which AI actually improves strategic outcomes.](https://www.ruhanirabin.com/product-strategy/ai-for-product-strategy-chatgpt-claude-gemini/) [January 23, 202623 min read](https://www.ruhanirabin.com/product-strategy/ai-for-product-strategy-chatgpt-claude-gemini/) [Product Strategy](https://www.ruhanirabin.com/product-strategy/ai-for-product-strategy-chatgpt-claude-gemini/) [![SaaS UI Performance: Why Slow Interfaces Kill 23% of Trial Conversions](https://cdn.ruhanirabin.com/wp-content/uploads/2026/01/saas-ui-performance-why-slow-interfaces-kill-23-of-trial-conversions-44468-1768650805.jpg)](https://www.ruhanirabin.com/product-ux-retention/saas-ui-performance-trial-conversions/) ## [SaaS UI Performance: Why Slow Interfaces Kill 23% of Trial Conversions](https://www.ruhanirabin.com/product-ux-retention/saas-ui-performance-trial-conversions/) [Slow SaaS UI performance kills 23% of trial conversions. Learn which 7 performance issues tank retention and the metrics-driven framework to fix them first.](https://www.ruhanirabin.com/product-ux-retention/saas-ui-performance-trial-conversions/) [January 19, 202619 min read](https://www.ruhanirabin.com/product-ux-retention/saas-ui-performance-trial-conversions/) [UX & Retention](https://www.ruhanirabin.com/product-ux-retention/saas-ui-performance-trial-conversions/) [![8 UX Friction Points in SaaS Products that Signal Untapped Value](https://cdn.ruhanirabin.com/wp-content/uploads/2026/01/these-ux-friction-points-in-saas-products-that-signal-untapped-value-44451-1768646251.jpg)](https://www.ruhanirabin.com/product-ux-retention/ux-friction-points-saas-products-untapped-value/) ## [8 UX Friction Points in SaaS Products that Signal Untapped Value](https://www.ruhanirabin.com/product-ux-retention/ux-friction-points-saas-products-untapped-value/) [Learn how to identify UX friction points in SaaS products that reveal hidden opportunities. Turn user struggles into retention wins with proven diagnostics.](https://www.ruhanirabin.com/product-ux-retention/ux-friction-points-saas-products-untapped-value/) [January 18, 202619 min read](https://www.ruhanirabin.com/product-ux-retention/ux-friction-points-saas-products-untapped-value/) [UX & Retention](https://www.ruhanirabin.com/product-ux-retention/ux-friction-points-saas-products-untapped-value/) [View all posts](https://www.ruhanirabin.com/blog) Tools ## Use what fits the problem WordPress, modern web tools, automation and AI are means to an end. The choice depends on what needs to work better. [WordPress](https://wordpress.org/) [Astro](https://astro.build/) [PHP](https://www.php.net/) [Tailwind CSS](https://tailwindcss.com/) [React](https://react.dev/) [TypeScript](https://www.typescriptlang.org/) [WordPress](https://wordpress.org/) [Astro](https://astro.build/) [PHP](https://www.php.net/) [Tailwind CSS](https://tailwindcss.com/) [React](https://react.dev/) [TypeScript](https://www.typescriptlang.org/) [WordPress](https://wordpress.org/) [Astro](https://astro.build/) [PHP](https://www.php.net/) [Tailwind CSS](https://tailwindcss.com/) [React](https://react.dev/) [TypeScript](https://www.typescriptlang.org/) [WordPress](https://wordpress.org/) [Astro](https://astro.build/) [PHP](https://www.php.net/) [Tailwind CSS](https://tailwindcss.com/) [React](https://react.dev/) [TypeScript](https://www.typescriptlang.org/) Automation Practical AI Product strategy UX retention Infrastructure Architecture Automation Practical AI Product strategy UX retention Infrastructure Architecture Automation Practical AI Product strategy UX retention Infrastructure Architecture Automation Practical AI Product strategy UX retention Infrastructure Architecture Let's talk ## What is getting in the way? Tell me what feels slow, confusing, repetitive or difficult to manage. You do not need to know which service you need. [Tell me the problem](https://www.ruhanirabin.com/contact)[See how I can help](https://www.ruhanirabin.com/work-with-me) ## What is getting in the way? Tell me what feels slow, confusing, repetitive or difficult to manage. You do not need to know which service you need. [Tell me the problem](https://www.ruhanirabin.com/contact)[See how I can help](https://www.ruhanirabin.com/work-with-me)