How Does Marketing Success Start with Good Website Design?
Reading Time: 5 minutes Different factors collectively contribute to the success of a business. From production to marketing and supply-chain, every stage or department has a significant role in revenue generation. In contrast, marketing has its significance because of the advancements in the digital arena.
A website can utilize several traditional and modern marketing techniques, which can bring in traffic but cannot ensure conversions. There is no use of attracting traffic that does not convert. Therefore, marketing owes a great deal of effort to the design of a website.
The design beholds the magical powers of turning users into customers or abandoners. It is not just the layout, but also the uniqueness, usability, knowing using, the compelling copy, SEO, and conversion optimization of a website design where the marketing success starts with.
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It is the time to plan ahead of the minor design tweaks for better conversions. You may need assistance from a reliable web design company, where the designers have the expertise in improving the structure besides redefining the user experience. Let us have a look at the design factors, which are held necessary for the marketing success of your website.
Table of Contents
Distinctiveness
You may find zillions of themes, designs, and layouts for a website. Experts develop every website theme with great care. However, it may still not suffice the needs of your specific business. Why, because you have a different set of audience to reach out. It is when a company aims to have a good web design that is different and somewhat more compelling than its competitors.
All the online marketing efforts are made to bring users to your website and turn them into customers. At every step of a buyer’s journey, you need to retain a consistent brand identity. It takes into account the buyer’s persona, the message they would like to interact with, and the problems they would relate with.
A good web design communicates it all with various branding elements. It serves as a strong foundation for your marketing success. If you fail in making a brand identity and keeping it consistent, the users won’t stay for long on your website.
Website Usability
Usability is about improving the user journey further with different design elements. It is the pursuit of ensuring the users find what they are looking for. A marketing campaign expedites when the users are engaged and helped in finding products and categories of their interest.
If you have ever visited a mismanaged or poorly designed website, you may relate the experience of leaving the site before it fully loads in your browse. According to Curatti, more than 38% of users are likely to leave a website if the content or layout is not attractive. Work on improving the user experience to attract the users, make them stay longer and take them to conversions.
Understanding User behavior
Half of the marketing is about researching different avenues where there is room for improvement on your website. Carrying out extensive research can help you explore and devise some of the innovative and successful methodologies, but implementing them on your website depends on your user behavior.
With well-structured website design, you can integrate advanced tracking tools to keep an eye on your users. It will assist you to dive deep into the pages, products, and categories your users are visiting the most. Incorporating heat maps into the web design can narrow down monitoring the specific page positions.
For example, you can come to know either a Call to action above the fold is visible or below the fold is more usable. Find the effectiveness of adding different sections to the main menu, sidebar, and header or footer. Collecting such insightful data helps a lot in your upcoming marketing endeavors.
Captivating page copy
The way you write and display products define your marketing success. Imagine for a while, if you amass hundreds of people in a ground, but you have a poorly structured speech to convey. How many of them will stay and listen to your last word? Inevitably, a few may stop. The same goes true in digital marketing, as every user has an agenda while visiting your store.
If they are not provided with the relevant information in a captivating design and appealing text, they may leave without giving a second thought. Select words, models, and images with extreme care to make sure you deliver the message in its real sense. Over exaggerating any of the product features may make the users expect more, which is disappointing and may result in car declines.
Search Engine Optimization
Search engines help you get traffic from organic sources. The traffic that you get from search engines is more prone to convert than any other marketing medium. It contributes a lot in making your online venture a success if your website abides by the standards.
I have seen most of the website redesigns that happen because they were not developed in compliance with the SEO guidelines. Therefore, it is the very beginning of your website (the structure and layout) that plays a significant role in projecting your business at the top of the search results.
A bunch of people considers that on-page SEO is limited to the addition of Meta titles, descriptions, and keywords. However, these are necessary, but the design has more to do with website structure and mobile responsiveness.
Mobile-friendliness is a core search engine ranking factor. All your marketing efforts end when your website fails to load correctly on a variety of mobile devices. The design may look into deeper aspects to follow the SEO best practices such as adding sitemaps, updating robot.txt, and solving indexing and page not found errors.
Conversion Optimization
Conversion optimization is a step ahead in improving user experience. It is about knowing the fact as to how a user interacts with your website so that you can form effective marketing strategies.
A web design communicates more than just text and numbers. The images and other visual content such as icons and calls to action combine to create a visual context. Incorporate your authority with the help of design factors to build trust among users. Let me feel they are in the right place for the product or service they are looking for.
Good web design does not include images and visual content from stock websites. Every bit of detail is personalized and synchronized with common consumer behavior. Thus, streamlining the entire buyers’ journey and improving conversions.
Concluding thoughts
Using a theme that is powering numerous other websites in your niche may not help you attain a marketing pull.
Good web design is built according to your business-specific requirements. The
Look into every factor in detail, and you will come to know the value of personalized website design.
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Co-Authored With
Usman Ali is a Digital Marketing Expert with good experience in Search Engine Optimization and Social Media Optimization. He is currently working as an SEO Expert in FME Dubai– a leading web design and development company in Dubai. He is passionate about Digital Marketing and loves to write on various topics and express his thoughts in the form of write-ups. You can find him on LinkedIn.
