Every marketer has the same goal in mind and that is to maximize brand awareness using the minimum amount of investments. But only the most proficient marketing professionals are able to reach the objective because they follow and create trends in this field.
The Facebook live video has recently become one of the groundbreaking marketing tactics. A research proved that almost 80% of users are already watching Facebook live videos. At the same time, most of them prefer watching brand-related live videos than reading social posts.
In such circumstances, you need to understand how to exploit this trend to improve your marketing campaigns. This post will show you 5 ways to utilize Facebook live video to grow your social media presence.