Social Media

Generally speaking, social media refers to websites and applications that focus on communication, community input, interaction, and content-sharing.

Your Brand Voice on Facebook – 6 Most Important Factors

Social media marketing is an essential tool for any business, and Facebook is by far the most popular and most effective network. If you have your own business, it is so important to understand how to use Facebook to promote your brand. When you create a page for your business, you are potentially reaching millions of consumers, and you make your brand more accessible to them. You can directly interact with your customers, and keep the conversation about your product or service going. How you brand yourself on Facebook is worth putting extra effort into. You will want to maintain consistency and humanize your brand. Here are some strategies to keep in mind for branding on Facebook.

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How Twitter Can Help Shape Your Business

If you are reading this article then no doubt you are looking for ways to promote your business or service online. You may be new to the world of online marketing or perhaps you are looking for ways to increase the presence you already have. The first, most important point I have to make is that you should never underestimate the power of online marketing and the new levels to which it can take your business.

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How to Link to Your Website on Social Media Websites

Social media has exploded over the last five years. With the downfall of MySpace and the uprising of Facebook, people have been wondering how they can use their social media profiles to link back to their websites. Social media is one of the best ways to get traffic to a website or product that you are promoting. Social media is scoured by millions of people every day and websites like Digg and Twitter have made it even easier to link back to your websites. But there are a lot of problems that can actually hurt your standing with the search engines and the people that would have clicked on your link. Here are some methods that will help you properly link back to your website without being flagged as spam or seen as unnatural by viewers.

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Top 4 Tips To Change Your Business Social Media Culture


There is a fact about online companies that many people have not yet learned: you can be doing everything right, but if you are missing out on social media then you are not reaching your marketing potential.

Occasionally, you will have someone who comes out and says that having a social media strategy for your business is pointless. But they are just one of those unfortunate few that haven’t gotten on board with what is more than a trend. It is a way of operating a marketing campaign. Which is only holding them back in a market more saturated and competitive than ever before.

Still others are working that area, but aren’t doing it the right way. This ends up spending time and energy on a process that won’t yield any results. What good is that?  None at all, which is why you need to start approaching your social media culture as a major priority, to help expand your visibility and draw a wider customer base.

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The Growth of Social Media on Mobiles

Image Credit – Creative Commons

Remember when the most exciting thing you could do on a mobile phone was call someone from the loo if you wanted? These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on. With the operating systems, technology and design quality we’re seeing in phones these days it’s no wonder they’ve become such powerful social tools.

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