Marketing

The focus of marketing has always been to create a connection between your audience and you at the right moment. Learn how to market your business digitally and traditionally.

Rising Importance of Pinterest for Entrepreneurs

What is Pinterest?

There are so many social media websites, nowadays. However, there is a unique addition to this community- Pinterest. No one can deny the fact that Facebook and Twitter are much more popular than Pinterest. However, Pinterest is unique in its own way and it is a new website. This is a photo-sharing website that is based on pin boards. You can pin various images on your pin board such as images related to sports, food, animals, flowers, celebrities, products, television shows, books, or anything that you find interesting. It is all up to you. You can “like” and “re pin” others’ photos as well.

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Using Facebook for Business Marketing

The key to increasing your online presence is including social media strategies to your marketing. Facebook and Twitter are just but some of the social networks that are mostly used by businesses toendorse their products and services.

While Facebook has always not been charitable to businesses, it is one of the most valuable marketing tools that every business should have. Even though GM recently announced that they will no longer be using Facebook as part of their marketing strategies, it is important to note out that businesses too are not fully utilizing this social network to their advantage. According to a recent study by Facebook, it was discovered that most businesses are currently tapping into roughly 13% of their market base.

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Is Your Website In a Pro-Selling Mode? 7 Ways To Optimize It

A basic condition for a site’s success is to be a good seller. Of course, by this I don’t mean selling the website itself, even though Internet is full of multi-figure site transactions. Take for example the recent Instagram takeover by Facebook for around $ 1 billion, or Interclick bought by Yahoo for $ 270 million. But to close the brackets, what do these sites have in common? It’s their aptitude to attract eyeballs to their online showcase by being sales-oriented.

There are types of websites that do sell on an explicit basis: online merchants, web services and apps, blogs which sell advertising space, NPOs collecting donations. However, generally speaking, all websites (even non-commercial ones) have to convert visitors into some form of leads: subscribers, Facebook fans, prospects for direct purchase. These conversions mean sales at some point.

If you are the proud owner of an online asset, read on to see how you can optimize it for instant sales.

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What Does it Mean For The Future of Blog Networks [Added Infographic]

How Blogs Help? People write blogs for a bigger reason than wanting to be heard for free! Blogging is basically a way of search engine optimization. For years it has been a very efficient way of attracting traffic to your web site by building back links to it. The back links ate posted on a blog and the people who visit the blog are likely to visit eh website it links to. But now, these techniques of increasing page rankings are likely to become obsolete because search engines do not seem to promote them. The question is what does it mean for the future of blog network?

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4 Crucial Marketing Tips for Start-ups

These days more and more people are moving into self employment. Facing an extremely tight job market, lots of us are deciding that our best option is to go into business for ourselves. Of course, perhaps the toughest thing about setting up your own business is that you need customers. To get customers you’re going to need marketing.

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