The key to increasing your online presence is including social media strategies to your marketing. Facebook and Twitter are just but some of the social networks that are mostly used by businesses toendorse their products and services.
While Facebook has always not been charitable to businesses, it is one of the most valuable marketing tools that every business should have. Even though GM recently announced that they will no longer be using Facebook as part of their marketing strategies, it is important to note out that businesses too are not fully utilizing this social network to their advantage. According to a recent study by Facebook, it was discovered that most businesses are currently tapping into roughly 13% of their market base.