Whether we like it or not, we live in a technology-obsessed society. New technologies, like the rise of the internet, social networking, and the smartphone, have changed our lives almost beyond recognition over the last twenty years, and there’s no sign that the rate of progress will be slowing anytime soon.
Technology has always been a driver of progress across all sorts of industries because it forces us to fundamentally rethink the way that we do things, whether we’re talking about researching and developing new products and services or about how social media and citizen journalism have changed the way that we create and consume content.
Here are just a few of the directions in which new technologies have changed modern marketing. [Read more…]