How Blogs Help? People write blogs for a bigger reason than wanting to be heard for free! Blogging is basically a way of search engine optimization. For years it has been a very efficient way of attracting traffic to your web site by building back links to it. The back links ate posted on a blog and the people who visit the blog are likely to visit eh website it links to. But now, these techniques of increasing page rankings are likely to become obsolete because search engines do not seem to promote them. The question is what does it mean for the future of blog network?