We all know Twitter, we may not all be on it (if you not I suggest you do so), but we have all heard of it. If you are a business or a brand or just a person that wants to make a name for themselves, there are certain steps that you should take in order to become a Twitter assassin. It’s not just as simple as creating an account and then seeing your profile go viral (unless you are Charlie Sheen of course), no there is work required. I myself have a passion for twitter and I am constantly trying to broaden my horizons with the untapped marketing potential of the Twitterverse. [Read more…]
The Google Analytics application is a very useful tool for webmasters to analyze the strength of their blog. Among the many statistics available is something called bounce rate. This is listed as a percentage and details how many visitors to your site leave without ever visiting another page on your site. A high bounce rate means that viewers are not sticking around to explore everything your blog has to offer. They are simply brought into your site through a link or search engine, peruse one article, and promptly leave to go on with their Internet journeys. Analyzing your site’s bounce rate is a great way to determine whether readers are getting real value from your blog or just merely stopping by. [Read more…]
So, you’ve created a Facebook page that you’re pumped about…but no one else seems to be joining in on the excitement? Luckily for you, this predicament can be fixed in no time at all. [Read more…]
If your site is still suffering from the adjustment made to Google’s algorithm in mid October, I’ve got some ideas I’d like to share with you on how you can turn this trend around.
It’s been almost a month now since Google made the change that affected thousands of sites. According to the data that I have available to me, most sites that were affected suffered a reduction in ranking but were still on the first page or at the top of the second page. However I’ve read posts in various chat forums from some webmasters that say their traffic has been cut in half and their page rankings were in the toilet.
I know how disappointing it can be to see your hard work go poof overnight but if you sit back and take a hard look at what happened and why, I’m confidant you’ll be able to fix your pages so they once again get the ranking they had…or at least close to it.
But keep this in mind…as adjustments go this wasn’t a big one and I believe it is correctable. [Read more…]
Social media is changing all the time and if you aren’t careful, you could easily end up in the slow lane to nowhere instead of in the fast lane to being a social media maven. Here are five social media trends which seem to be on the outs as opposed to being new and fresh: [Read more…]