Business

We feature all articles related to Small and Medium Business improvement and Productivity in this section.

Key Factors to Consider in a CRM

The industry is now evolving to be customer centric, they are becoming more and more active participants in the entire process. Their inputs and feedback is taken and incorporated. Hence the involvement is not only at the time of gathering the initial requirements as it used to be earlier. CRM is a strategic implementation of this approach, being practiced company-with CRM. The idea behind conception of CRM tools was to:

  • Maximize the return on investment and achieve customer’s satisfaction
  • Strengthen the bond of trust with them- the ultimate goal of a business. Understanding their psyche and preferences becomes really important.
  • Reduce the number of competitive threats to the business to the maximum possible extent.

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Secrets of Keyword Density to Boost Your Site Traffic [SEO]

There isn’t a single business owner who is not interested to know how to boost the traffic to their websites. The question about improving reputability and rank of a certain website is a lot more than series of yes and no answers. Before they can get to the information they require, business owners must firstly learn the basics about business and website promotion. Only after they learn terms such as keyword density, black and white hat techniques and Google spiders, they will be ready to start finding the answers to more complex questions such as the one about building a strong online presence, finding the most popular keywords and so on.

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Tips on How to Lower Your Bounce Rate In Google Analytics

The Google Analytics application is a very useful tool for webmasters to analyze the strength of their blog. Among the many statistics available is something called bounce rate. This is listed as a percentage and details how many visitors to your site leave without ever visiting another page on your site. A high bounce rate means that viewers are not sticking around to explore everything your blog has to offer. They are simply brought into your site through a link or search engine, peruse one article, and promptly leave to go on with their Internet journeys. Analyzing your site’s bounce rate is a great way to determine whether readers are getting real value from your blog or just merely stopping by.

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Panda Update – 5 Fixes For The Latest Google Adjustment

If your site is still suffering from the adjustment made to Google’s algorithm in mid October, I’ve got some ideas I’d like to share with you on how you can turn this trend around.

It’s been almost a month now since Google made the change that affected thousands of sites. According to the data that I have available to me, most sites that were affected suffered a reduction in ranking but were still on the first page or at the top of the second page. However I’ve read posts in various chat forums from some webmasters that say their traffic has been cut in half and their page rankings were in the toilet.

I know how disappointing it can be to see your hard work go poof overnight but if you sit back and take a hard look at what happened and why, I’m confidant you’ll be able to fix your pages so they once again get the ranking they had…or at least close to it.

But keep this in mind…as adjustments go this wasn’t a big one and I believe it is correctable.

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Top 7 SEO Tips for Brands

Most of the business owners focus on SEO for their website, completely forgetting about their brand name. This means, they are not controlling all of the results on the first search page which can be really bad if there are some negative reviews and comments. It is important to do SEO for your brand because people often do a research before doing business with you.

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