Content Marketing: A Shift to Demand Generation from Leads Generation

Demand Vs Lead Generation: How Content Marketing Is Creating The Shift

While lead generation has been every marketer’s priority, things are changing thanks to the groundbreaking advancements in the front of content marketing. The king of marketing, i.e. content, is now generating demand beyond the obvious leads by foraying into unknown territories. The motive of creating content has always been revenue generation, directly or indirectly. But what marketers have realized is that the path to lead the customers down the conversion funnels unavoidably results in leads bouncing off the pipe.

So the question that remains is – what causes prospective leads to quitting the journey in the penultimate stage before reaching the point of conversion?

An evident reason has to be the limited focus on long term goals. Most marketers prefer to align their efforts with lead generation over the retention of long term prospects. What marketers need to understand is that leads are not just chances that can generate sales. To repeat sales, one needs to build customer loyalty and retain clients for an extended period. But how do you do that?

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How to Bypass Common Issues That Slow Down Your Blog’s Success

How to Bypass Common Issues That Slow Down Your Blog's Success

While it’s true that you can make a living from blogging, that doesn’t mean that it’s going to happen overnight. 

You have to be more than a good writer to succeed as a blogger. 

You also need to keep your finger on the pulse of audience trends and understand the underlying principles of the business. 

If you’re starting your first blog or trying to boost the visibility of your existing blog, here are some pitfalls to avoid.

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Optimizing Online Security For Business And Personal Information

Optimizing Online Security For Business And Personal Information

Though the internet has changed peoples’ lives in many ways, it also has a dark side. If you lose your privacy, you will be at the mercy of agencies of security, companies, and shady individuals. Guard all the relevant information in your business against the hands of fraudsters. Protect the information that is personal to you from people who can steal your identity. Below are ways in which you can optimize your business’ online security and your personal information.

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How to Gain Online Customer’s Trust To Buy From You in 3 Easy Steps

How to Gain Online Customer's Trust To Buy From You in 3 Easy Steps
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Trying to catch a potential client’s attention is a huge feat in today’s digital age. With so many online businesses offering almost the same product or service, how do you convince someone to buy for YOU and not them?

Making an impression that will last until they click that Buy Now button is more than just using fancy words or coming up with a colorful graphic ad. Here are the 4 steps to help you gain a customer’s trust:

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What Would You like to Improve Yourself or Your Business?

What Would You like to Improve Yourself or Your Business
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Starting a business and turning it into a success story is no piece of cake. And contrary to the misconception that a company is all about a winning business idea, ample funds, and a great team of employees, there is actually more to it. If you want to get your business on the right track and run it smoothly, you need to work hard on improving yourself from all aspects.

Success is all about a holistic approach, and it isn’t just business acumen that can take your startup to the zenith. You need to pair your keen business sense with perseverance, adaptability, communication skills, and body language. As an entrepreneur, self-development can act as a catalyst to bring faster success for your business. Look at it this way: the better decisions you make, the more your business grows. 

There are several things you can do to improve your everyday life for better personal as well as professional life. Read along to see how you can make little changes to reap bigger fruits. 

Here is what most successful business owners have done in their journey towards the top and you should too. 

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