The past decade that has gone by has completely changed the outlook of marketing. The marketing responsibilities and methodologies that were once used to make a difference on a much larger scale might not be even crucial for a smaller scale now. And with the new decade on the rise, the future of marketing looks promising given how agile marketing trends are up and coming with the start of the year 2020.
It is quickly gaining increased popularity as, according to recent statistics, 98% of major corporations recommend agile after experiencing success through agile projects. And when compared to traditional marketing, agile projects are twice as likely to succeed as traditional marketing project management.
So the question here that arises is agile marketing just a fad or a timely trend?
Thus, looking ahead for the year 2020, it can easily be said that agile is not just a trend or a fad that will stay here temporarily before being undermined by other better techniques. It is here to stay as agile marketing is a marketing strategy involving team working collectively and putting collaborative efforts to accomplish a project goal. Agile is not based on fixed rules to be followed. Anything that flows and gets the job done within a short and efficient amount of time is the iteration of agile.
10 Reasons why you should adopt agile marketing
Therefore, here are ten excellent benefits that agile marketing will reap for your organization if you adopt the newest marketing technique taking the industry by storm.
#1. Better Communication
As the core concept of agile marketing is to increase teamwork and collaborative efforts, one of the biggest reasons why organizations opt for agile is because it transforms their communications for them. As the marketing team delegates’ task on a team basis rather than individually, it ensures every person is equally involved in the task assigned to complete the said project efficiently and in time. Daily scrum meetings help the team ensure that every member is on the same page with the goals and objectives to be achieved through the task assigned. Any challenges or hurdles that may arise during this process are mitigated through similar meetings, conferences, and discussions.
#2. Enhanced Productivity
30% of marketers say that agile simply makes them more productive, according to a survey conducted by AgileSherpas. Productivity is defined as a considerable number of project completions, successions, and results achieved. Enhanced productivity is outsmarting all these motives with extra efforts done because you had a significant amount of time. And that is precisely what agile does. It saves time for marketers, so they get to be extra productive. As their objectives are clear, and every team member is on the same page with tasks assigned and working towards the same goal, marketers experience enhanced productivity when practicing agile.
#3. Acts as a Competitive Booster
When all the team members are communicating well, there is increased productivity, and they are assigned tasks to achieve the same goals, agile marketing becomes a competitive booster for the business. According to personal statement writing service, the work gets done so quickly and efficiently that the approach people take towards the market domain is:
“To rise above all in competition and perform best to their abilities.”
Agile marketing is a direct way of adopting a customer-centric approach where working towards making the customer happy is one of the baseline goals agile marketing strives to achieve.
#4. Reduces Marketing Costs
Agile marketing is, first and foremost, an extremely cost-effective solution. Not only is it cost-effective because it is worth achieving organizational goals efficiently, but it allows the businesses to reap long-term benefits from these agile marketing efforts. Through agile marketing, companies can easily cater to a larger audience, and multiple projects can be in the process without any of them overlapping each other. For example, if you sell premium jackets, you can venture out to denim and other fabrics too. Agile methods lead to sustainable development that is an advancement for the organization but without any hidden costs inclined with it. It allows every person individually involved to come together as a team and maintain a constant pace with their tasks indefinitely.
#5. Guaranteed Employee Satisfaction
According to a survey, a significant 58% of agile marketers said that they are extremely satisfied with how the teams are managing their work. And given the achievement of the points mentioned above, it can be deduced that marketers who practice agile are more satisfied with their jobs than any other. When employees feel that what they are doing is reaping real-time benefits for the organization they are working for, then they automatically feel satisfied with their job responsibilities. This results in even better productivity, employee motivation, and the cycle continues positively and profitably.
#6. Keeps things Transparent
Now we all have been in a similar situation where one department is keeping information from the other because they have something to hide about the new project? Well, thanks to agile, that situation will not arise anymore. Agile marketing facilitates transparency when it comes to marketing. It brings about clear insights into the project at hand to the table and encourages the employees to make projections based on what is needed to be done. It allows the flow of constructive feedback keeping the options open for criticism so that it is efficiently learned where the mistake is being made and is rectified immediately.
#7. Accountability of Results
Agile marketing allows measurement and accountability of the results and benefits it reaps. It is one of the fundamentals of adopting this marketing technique that marketers will easily be able to execute tasks and measure if it was completed successfully or not. As agile is such a transparent way of operations, the whole company can get involved and be knowledgeable of the lackings if there were any for a result that was deemed unsuccessful. No more pointing the finger at different organizational departments for their individual drawbacks. Agile puts everyone equally on team-based tasks and reaps results accordingly.
#8. Work becomes fun
There is no doubt in saying that agile makes work fun. Because it provides a healthy and open environment to discuss tasks and projects openly, employees are at more peace with their work and communicate effectively. Thus the work automatically becomes fun and doesn’t seem like a burden to be shaken off just for the sake of it.
#9. Benefits Outside of Marketing
Agile is not restricted to only benefitting the marketing realm of an organization. It has far-reaching consequences as well as advantages like:
- Better management of changing priorities
- Enhanced software quality
- Improved project engineering
- Better software maintenance and of IT overall
- A sustainable solution to every department
#10. Changing Market Dynamics
Many organizations that adopt agile marketing find that it fine-tunes their business rundown with that of the overall market. It allows them to adapt and move efficiently across the horizon, shortening work from a years’ time to months and then inevitably to days. Instead of strict rules to follow and hard to change plans, agile marketers get to take a more manageable task by task approach where successful completion of the smaller goal-oriented task leads to another. Or else you can stop right in the middle of the process if something goes wrong and not move ahead without rectifying the mistake.
As far as it is concerned, agile marketing is easy to adopt and an efficient marketing strategy for the marketers of today. It is not going away anytime soon and may only become more advanced with time. So to ensure sustainable business development, marketers should consider agile marketing as their go-to business marketing prospect for the future.