# Product & Technology Advisory — Ruhani Rabin

Practical advice on workflow automation, product experience, and technology decisions. Get a focused review, a second opinion, or help with a clearly scoped change.

Canonical: https://www.ruhanirabin.com/advisory/

Advisory

When a process takes too much effort, customers get stuck, or a technology decision needs another pair of eyes, I can help you work out what to do next.

[Tell me what you're working on](https://www.ruhanirabin.com/contact)

Workflow & automation

## Spend less time doing the same work twice.

If your team copies details between tools or chases the same approvals every week, we can look for a simpler way. I review the steps before recommending an automation or another tool.

For example, a new inquiry could create a follow-up task instead of someone copying an email into a spreadsheet.

### What we can work through

* Map the work and remove steps you no longer need.
* Connect tools where it saves time and reduces mistakes.
* Try a small prototype before committing to a bigger change.
* Agree on human checks, failure handling, and who looks after it.

Product & user experience

## Find out where customers get stuck.

People may sign up but never finish getting started. They may leave before buying or need help with a task that should be straightforward. I review the experience and available evidence to help your team decide what to improve first.

That might mean shortening a signup form or making an important feature easier to find.

### What we can work through

* Review signup, first use, and important customer tasks.
* Look at customer feedback and where people stop using the product.
* Choose the most useful changes for your team to make first.
* Agree on how to check whether the changes helped.

Technology decisions

## Get a second opinion before you commit.

Choosing software, reviewing a proposal, or planning a system change can be difficult when every option sounds right. I help you compare the choices against your needs, budget, and the people who will maintain the result.

Before replacing a system, we can check whether a smaller repair would solve the problem and what moving would involve.

### What we can work through

* Compare tools, suppliers, and the way your systems fit together.
* Review proposals for missing work, costs, and unclear responsibilities.
* Plan migrations around data, connections, and day-to-day operations.
* Document the recommendation, trade-offs, and next steps.

## Start with a focused conversation.

Tell me what is happening and what you need to decide. We agree on the scope, timing, and fee before work begins. The next step might be a review, a written recommendation, or help making the agreed changes.

I've worked in product leadership since 2010 and developed software professionally since 1997. I document recommendations and major changes so your team has a record to work from.

[Discuss your project](https://www.ruhanirabin.com/contact)

Need a website or ongoing maintenance? [Explore Websites & Care.](https://www.ruhanirabin.com/work-with-me)