For individuals, the start of a new year is the perfect time to make resolutions and focus on self-improvement as it is a symbol of new starts and beginnings. Those who own a small business should also use this time of year to make changes and improvements that will help them see growth in their company and its profits and will not only benefit them throughout the year but in years to come. For businesses looking to make changes in the New Year, here are four areas that you can improve to help make your business better in 2014. Continue reading
Surprise them. Evoke their senses. Invite them to play. This is how you can capture your audience. Stand out from the rest with these innovative forms of advertising.
The key to increasing your online presence is including social media strategies to your marketing. Facebook and Twitter are just but some of the social networks that are mostly used by businesses toendorse their products and services.
While Facebook has always not been charitable to businesses, it is one of the most valuable marketing tools that every business should have. Even though GM recently announced that they will no longer be using Facebook as part of their marketing strategies, it is important to note out that businesses too are not fully utilizing this social network to their advantage. According to a recent study by Facebook, it was discovered that most businesses are currently tapping into roughly 13% of their market base. Continue reading
Writing a blog post can be time consuming, but if people don’t get know about your “well done article”, that post doesn’t live up to it’s expectation.
A great blog post might not be read – if it was not reached to multiple level of audience. Marketing your blog post enables it to be discovered by people from different level of social networks or audience.
Every blogger needs to complete a series of checklist items for each of their blog post. These steps help them to do the “after posting” marketing tasks. Continue reading
A basic condition for a site’s success is to be a good seller. Of course, by this I don’t mean selling the website itself, even though Internet is full of multi-figure site transactions. Take for example the recent Instagram takeover by Facebook for around $ 1 billion, or Interclick bought by Yahoo for $ 270 million. But to close the brackets, what do these sites have in common? It’s their aptitude to attract eyeballs to their online showcase by being sales-oriented.
There are types of websites that do sell on an explicit basis: online merchants, web services and apps, blogs which sell advertising space, NPOs collecting donations. However, generally speaking, all websites (even non-commercial ones) have to convert visitors into some form of leads: subscribers, Facebook fans, prospects for direct purchase. These conversions mean sales at some point.
If you are the proud owner of an online asset, read on to see how you can optimize it for instant sales. Continue reading
How Blogs Help? People write blogs for a bigger reason than wanting to be heard for free! Blogging is basically a way of search engine optimization. For years it has been a very efficient way of attracting traffic to your web site by building back links to it. The back links ate posted on a blog and the people who visit the blog are likely to visit eh website it links to. But now, these techniques of increasing page rankings are likely to become obsolete because search engines do not seem to promote them. The question is what does it mean for the future of blog network? Continue reading
These days more and more people are moving into self employment. Facing an extremely tight job market, lots of us are deciding that our best option is to go into business for ourselves. Of course, perhaps the toughest thing about setting up your own business is that you need customers. To get customers you’re going to need marketing. Continue reading
It has been said before and it’ll be said before: content is king.
Whether your blog is your business or you use it as a medium to drive extra traffic to your site, creating interesting and quality content is key. Without it, how will you get new readers to pay attention to you? What will keep readers coming back to your blog for more? What will get your readers to share your content? And, what will help your blog climb Google’s daunting ranks? Continue reading