Mad Men's Guide to Advertising as Marketing of Last Resort


Dino DoganEditor’s Note: Today’s fabulous topic is from “Dino Dogan” who is the landlord at DIYBlogger.NET, a writer, biker, dog trainer, singer/songwriter, and a kick-ass Martial Artist (Wait did he missed anything else). He is currently hard at work on the Human-Dog Problem Tree; a thesis in human-dog relationship. You can find him at Twitter or visit DIYBlogger.NET.



If you would like to start writing here, you can find more details and sign-up info over this page.

And this what he said:

Mad Men’s Guide to Advertising as Marketing of Last Resort

I want to share with you a long held fallacy that advertising is effective. Its not.

How can I be so sure?

The myth of advertising as an effective means of gaining new business is based on the fact that some people, in some way, at least to some extent can visibly measure the positive effect advertising has on their product.


Continue reading