Mad Men's Guide to Advertising as Marketing of Last Resort

Mad-Men's-Guide-to-Advertising-as-Marketing

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And this what he said:

Mad Men’s Guide to Advertising as Marketing of Last Resort

I want to share with you a long held fallacy that advertising is effective. Its not.

How can I be so sure?

The myth of advertising as an effective means of gaining new business is based on the fact that some people, in some way, at least to some extent can visibly measure the positive effect advertising has on their product.

However…

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